CIRCOLARITA' E MINIMALISMO
FUXIA CUBE
Minimalism is the watchword.
Editions in small format with an easily accessible economic value, installed by creating a circularity in the space that envelops the customer.
To begin, the person entering is asked to pay attention just beyond the door of the art-shop where I have applied some colored props, of the same format as the squares.
Immediately after, a direct invitation on the first visible internal wall, "This Way", three-dimensional, applied to the wall.
The line continues with squares and props in the area immediately in front, and then the line continues and leads you to the next step, "Play", and takes you immediately next to the third and main space, as well as the beating heart of the project.
"Search", an invitation to search in those 31 art editions, mixed with colored props. 31 numbers, like in a month, potentially significant numbers for the person who looks and searches, chooses or lets themselves be chosen from a short story kept in an image.
The area they make up is a large circumference.
In the center of the room, a fuchsia parallelepiped, visible from the windows on the street, catches the eye up to 150 meters away. On top of it, in support, other types of products on display.
Three colored LED light tubes positioned on the central plane of the parallelepiped.
The windows: empty, no obstructions but lightness. And we visually bring the consumer inside.
Color palette: bright yellow and a magenta tending towards fuchsia, saturated, intense and fresh, timeless and impeccable next to black and white.
Editions in small format with an easily accessible economic value, installed by creating a circularity in the space that envelops the customer.
To begin, the person entering is asked to pay attention just beyond the door of the art-shop where I have applied some colored props, of the same format as the squares.
Immediately after, a direct invitation on the first visible internal wall, "This Way", three-dimensional, applied to the wall.
The line continues with squares and props in the area immediately in front, and then the line continues and leads you to the next step, "Play", and takes you immediately next to the third and main space, as well as the beating heart of the project.
"Search", an invitation to search in those 31 art editions, mixed with colored props. 31 numbers, like in a month, potentially significant numbers for the person who looks and searches, chooses or lets themselves be chosen from a short story kept in an image.
The area they make up is a large circumference.
In the center of the room, a fuchsia parallelepiped, visible from the windows on the street, catches the eye up to 150 meters away. On top of it, in support, other types of products on display.
Three colored LED light tubes positioned on the central plane of the parallelepiped.
The windows: empty, no obstructions but lightness. And we visually bring the consumer inside.
Color palette: bright yellow and a magenta tending towards fuchsia, saturated, intense and fresh, timeless and impeccable next to black and white.
Minimalismo è la parola d'ordine.
Edizioni in formato piccolo dal valore economico facilmente accessibile, installate creando una circolarità nello spazio che avvolge il cliente.
Per iniziare, la persona in ingresso è chiamata a porre l'attenzione appena oltre la porta dell'art-shop dove ho applicato dei props colorate, dello stesso formato dei quadretti.
Subito dopo, un invito diretto sulla prima parete interna visibile, "This Way", tridimensionale, applicato al muro.
La linea continua con quadretti e props nell'area subito di fronte, e poi la linea continua e ti conduce al prossimo step, "Play", gioca, e ti porta al subito accanto al terzo e principale spazio, nonché cuore pulsante del progetto.
"Search", un invito a cercare in quei 31 quadretti delle edizioni, misti ai props colorati. 31 numeri, come in un mese, numeri potenzialmente significativi per la persona che guarda e cerca, sceglie o si lascia scegliere da un breve racconto custodito in un'immagine.
L'area che compongono è un'ampia circonferenza.
Al centro della stanza un parallelepipedo fuxia, visibile dalle vetrine su strada, cattura l'occhio fino a 150mt di distanza. Su esso, in appoggio, altre tipologie di prodotto esposte.
Tre tubi di luce led colorati posizionate sul piano centrale del parallelepipedo.
Le vetrine: vuote, niente ostruzioni bensì leggerezza. E portiamo visivamente dentro il consumatore.
Color palette: giallo brillante e una magenta tendente al fuxia, saturi, intensi e freschi, senza tempo e impeccabili accanto al bianco e nero.
